Once we meet with a client, the first step is to brainstorm together and come up with an approach, a game-plan treatment on how to achieve visually on a video screen the clients’ goals.

Before the camera rolls or the drone flies, there has to be a plan of images that systematically guides the production to follow faithfully what the initial goals are.

Depending on the message, the script is at the heart of the information. Since clients know their companies and mandates, the written word of what is said either live or via Voiceover (VO), is the central to accompany the visuals.

We only have one mode of function; to produce the best we can. No matter how simple and straightforward something seems, there is always a better way to film it and that’s where level of production comes in.

To drone or not to drone. That is a question of the landscape, interior or exterior and the required elements within the storyboard. The cameras we use are HD, of course, but we use cinematic lenses to capture a real photographic image.

During any shoot, we capture many hours of footage. Afterwards we review everything and cherry-pick the shots that have been selected to audition in the progressive timeline for the final production.